Execution and Performance
Uber India launched its first ever brand campaign – ‘Uber Moves Shankar’. Through the campaign Uber wanted to maximize reach and to educate the audience about how the brand has empowered Indian drivers and riders across strata of society.
VuLiv Player Solution
VuLiv Player successfully delivered the campaign by targeting metro cities, the video was given prime visibility on our platform and generated 6,51,263 video views resulting in high brand recall.
Uber had four creatives for this campaign, VuLiv Player generated an analysis depicting how different Uber creatives behaved with respect to views using EyeVu analytics.