Execution and Performance
Droom, a portal for buying and selling two-wheelers, cars, planes, and hoverboards, rolled out a service to valuate these goods. The service is called ‘Orange Book Value’ (OBV) and this video campaign was conceptualised to claim that while selling or buying any vehicle, the best can also be made a bakra (fooled). Droom wanted maximum reach for this campaign which urged the user to use OBV while buying or selling as it affirmed to be ‘Resale ka MRP’.
VuLiv Player Solution
VuLiv Player successfully delivered the campaign by targeting youth and made them learn about the OBV services and offerings. VuLiv Player delivered 11,38,416 video views for Droom through this campaign.