Execution and Performance
Cadbury Dairy Milk, India’s favourite chocolate brand launched an exciting special edition chocolates inspired by Warner Bros. Pictures blockbuster action adventure film, Batman v Superman: Dawn of Justice. The market leader in the chocolate confectionery business planned a promotional campaign to reach out to its audience and wanted maximum reach for their limited edition Heroes range of chocolates & target all small cities & towns.
VuLiv Player Solution
To meet the objective Cadbuary Dairy Milk Heroes promotional video ad was given prime visibility, targeting VuLiv Player users in Tier 2 & 3 cities with maximum reach with more than 94 percent completed video views of the ad served.