Execution and Performance
Views with EyeVu
The Amazon Kindle app enable users to browse, buy, download, and read e-books, newspapers, magazines and other digital media via wireless networking. Amazon launched its Kindle app on Google Play store, the kindle app gives access to over 1 million books to its users. Amazon wanted to build maximum awareness of the product while reaching out to relevant audience.
VuLiv Player Solution
VuLiv Player successfully delivered the campaign by targeting users with interest in reading news and entertainment content using an exclusive EyeVu feature that provides viewer engagement levels. Specific targeting lead to more than 90 percent completed video views resulting in increased brand awareness.