Amazon Kindle

amazon-kindle

Execution and Performance

0.70 Mn

Total Views

0.30 Mn

Completed Views

0.30 Mn

Views with EyeVu

Objective

The Amazon Kindle app enable users to browse, buy, download, and read e-books, newspapers, magazines and other digital media via wireless networking. Amazon launched its Kindle app on Google Play store, the kindle app gives access to over 1 million books to its users. Amazon wanted to build maximum awareness of the product while reaching out to relevant audience.

VuLiv Player Solution

VuLiv Player successfully delivered the campaign by targeting users with interest in reading news and entertainment content using an exclusive EyeVu feature that provides viewer engagement levels. Specific targeting lead to more than 90 percent completed video views resulting in increased brand awareness.

Campaign Video

SHOWCASE

amazon-kindle
cadbury
uber
star-plus
droom